In the field of digital marketing, Pay-Per-Click (PPC) advertising on Google serves as a powerful tool for increasing online presence, connecting with your target audience, and boosting revenue. At the core of the Google PPC advertising system is the careful selection of keywords that are relevant to your business. These keywords determine when and where your ads will be displayed.

For example, if your business is related to the sale of athletic footwear, your chosen keywords might include phrases like 'running shoes' or 'training sneakers'. When a user initiates a search on Google using one of your selected keywords a dynamic auction begins. Various advertisers including you compete for premium ad placements. Google's algorithm takes into account ad ratings and bid values to determine which ads will receive the desired position and the order in which they will be displayed.

One of the key aspects that makes PPC advertising unique is the 'pay-per-click' model. Typically, you only pay when users actively engage with your ads by clicking through to your website rather than paying for simple ad impressions. This cost-effective and efficient approach allows businesses to optimize their digital marketing efforts by ensuring a smart allocation of advertising expenses and maximizing return on investment.

Advertising on social media platforms is a powerful tool for promoting your business. This involves selecting the right platform (such as Facebook, Instagram, and others), targeting your specific audience, creating attractive ads, reactivating website visitors who didn't make a purchase, and working with different audience segments at each stage of the marketing funnel.

One of the key advantages of social media advertising is precise targeting. You can determine who sees your ads and when they are displayed. This helps maximize the effective use of your budget, ensuring that your advertisements reach those who are interested in your products or services.Social media advertising also allows you to strengthen your brand and engage with your audience.

You can create content that builds trust and interests your followers, as well as respond to their questions and comments. This unique approach to online advertising harmoniously interacts with the features of social media platforms, promoting business growth and building strong relationships with your audience.

Determining the budget for advertising campaigns depends on several factors, including business goals (increasing sales, driving website traffic, enhancing brand awareness, etc.), the type of product or service, the average order value, seasonality, and the chosen advertising platforms.

For example, one way to calculate the budget is to take 10% of your average order value, which is the cost of acquiring a customer, and multiply it by the number of customers you want to attract.

Example: Average order value - €100 10% of €100 = €10 1000 sales * €10 = €10,000 recommended advertising budget. For a more precise budget determination, please contact us, and we will conduct an analysis and calculate the recommended budget based on your business goals and specific formulas.

Note: The formula provided is just one approach to budget determination, and businesses may use various methods based on their unique circumstances and objectives.

To assess the effectiveness of an advertising campaign, it's generally recommended to allocate several months to get a comprehensive picture. However, early signs of success, such as increased website traffic or conversions, can be noticeable within a few weeks. It's important to have realistic expectations and be prepared for sustained efforts.

The time required to achieve results in advertising can vary significantly based on several factors. Here are some of them:

Budget: Larger budgets can allow you to expand your audience more quickly

Brand Reputation: If your brand is already well-known and has a good reputation, results may come faster because you have an existing customer base and trust.

Competition: The level of competition in your industry can also affect the speed of results. If your niche is highly competitive, it may take more time.

Campaign Goals: Your campaign goals also matter. For example, increasing sales might require more time than increasing website traffic. We have experience working with each of these factors, and we use effective strategies to achieve the most efficient results and identify all possible growth points